Whilst the term ‘augmented reality’ (AR) was coined in the 90s by Boeing researcher Tom Caudell, it’s emergence in customer facing products is still relatively new. Over the past year, numerous smartphone apps have released AR features - think Pokemon Go, Snapchat, and other similar games. These apps allow you to layer a virtual world on top of the real world in front of you. Researchers are currently moving towards embedding AR in everyday life. Whilst the Google Glass didn't receive the acclaim that had been hoped, the technology is there and the ability to disrupt and enhance the world around us with augmented additions is approaching.
With a practical application of AR, L’Oreal have created an app that allows customers to take photographs of themselves and ‘try on’ different products to assess whether they’d be interested in purchasing them.
Topics: Virtual Reality