Alex Fawcett

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Pegg: Building Conversational UI at Scale

Pegg is a very exciting development in the history of Sage. Pegg allows startups and small business owners, and anyone else who hates admin, to manage their business through their favourite messaging apps. Alex will tell the story of Pegg from incubation to proof-of-concept to industrialisation, share the findings of Sage’s research into the mindset of the millennial entrepreneur, talk about the challenges the developers faced during the incubation of Pegg, and where AI comes into the equation.

Alex Fawcett is Principal Architect of Sage’s Mobile and Bots Centre of Excellence. Alex has been with Sage for ten years and involved in mobile development from the early days, and more recently in the ideation of the invisible app.

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