Jenny Griffiths

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The impact of AI and visual search on the fashion and publishing industry

We’re all being told that AI and ML are going to impact the fashion and publishing industry - but in what ways? Jenny Griffiths from Snap Tech takes a deep dive into the different platforms and products that visual search can touch, with real world examples of everything from shoppable red carpets on the BAFTAs and celebrity editorial on the red carpet, to creating new shops powered by AI for brands in under a fortnight, and bringing the power of visual search to fitting rooms. She’ll focus on the impact from a consumer point of view, but also the impact on the bottom line of businesses, and the ROIs you should be expecting.

Jenny Griffiths is the founder of Snap Tech and Snap Fashion; the multi-award winning visual search engine for fashion. Jenny invented Snap Tech’s computer vision algorithms with the ambition of changing the way that people search and shop online. Jenny formally incorporated Snap Fashion aged 23, and has been scaling the company for over 6 years, with Snap HQ being based in London. She has received a number of awards for her work with Snap Fashion, from being named in Forbes’ 30Under30 list for technology, to receiving an MBE for her Services to Innovation in the Digital Fashion Industry.

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