Arte Merritt

Co-Founder & CEO

Got Data? Build a Better Bot with Analytics

Arte Merritt of will talk about the role of analytics in chat bots - how they differ from traditional web and mobile analytics; how to use analytics to increase engagement, acquisition, and monetization; as well as insights and learnings from the data is capturing.

Arte Merritt is the co-founder and CEO of - a bot analytics platform. Previously, he founded the mobile analytics platform, Motally, which he led to a successful exit via sale to Nokia. Arte has 16 years experience in the mobile space and nearly 20 in the analytics space, working with companies like Yahoo Mobile, Turner Broadcasting, and a wide variety of startups. In addition, he helped launch two accelerator programs, Turner’s Media Camp and Mobile Monday’s Momentum, and is a mentor in Orange Fab. Arte is an MIT alum.

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