Elena Sokolova

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Personalized Assistance at Booking.com

Booking.com is the largest travel e-commerce website in the world. Having access to the data about millions of users every day allows Booking.com to build advanced machine learning models and test them with A/B testing in thousands of experiments that run in parallel. These models predict user's needs and website's content is adjusted to provide only the most relevant information. Moreover, we use ai to build a chat bot for a messaging assistant that predicts user needs and reply to free text message. In this presentation we will discuss challenges of building that kind of models.

Elena is a Data Scientist in Booking.com. She is working on the personalization of the website and visitor profiling by building machine learning models. Before joining Booking.com Elena did her PhD in machine learning in the Radboud University in the Netherlands.

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