Jacob (Jake) Metcalf, PhD is a consultant and independent scholar specializing in data and technology ethics. His consulting firm, Ethical Resolve, LLC, provides clients with a complete range of ethics services, including establishing internal and external ethics committees, market-driven research and engineering and design ethics training programs. Their goal is to ensure clients can make well-informed, consistent, actionable and timely business decisions that reflect their values. He is also a Researcher at the Data & Society Research Institute where he is a PI on the NSF-funded PERVADE Project, studying the development of data and algorithmic ethics policies and practices. His scholarship in data ethics is recognized as influencing this nascent field, particularly around issues of research ethics policy and practice in academia and business. He lives amongst the redwoods of the Santa Cruz mountains.