Eugenia Kuyda is a co-founder and CEO at Luka. Prior to starting Luka, she founded a branding agency where her clients consisted of Formula One teams and large banks. She also led a banking project built on top of a telecommunications company where she developed an SMS bank assistant. Prior to that, she began working as a journalist at age 12 for Novaya Gazeta (nationwide newspaper) where she had her own column. She also wrote for Sport Express, GQ and Tatler, and worked as a line producer for Bazelevs, published two books and finally became editor-in-chief at Afisha, a popular lifestyle magazine. She holds an MBA from the London Business School.