Sergey Mastitsky

Delivering Personalised Product Recommendations to Aviva Customers

Aviva is the largest insurance company in the UK, with over 15 million registered customers. The company is constantly looking for ways to increase the relevance of its marketing communications. As part of this work, the Aviva UK Customer Science team has built ADA (Algorithmic Decision Agent), an AI-based system that predicts what is the most relevant product to talk to each individual customer about at a given time. This talk will give an overview of the technical details around this system, challenges the team faced while building and embedding it, and the value it added to the business.

Sergey is a Data Scientist with multiple years of experience in academic and industrial sectors. He currently manages a team of Data Scientists and engineers, who are helping to deliver personalised product offerings and experience to customers of the insurance company Aviva (UK). Sergey has published 4 books on data analysis and visualisation using R, and has been authoring a popular blog about this language since 2011.

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