Christopher Holland

Managers face key challenges in exploiting AI systems: to relate AI to business processes; develop an AI vision; and relate AI to the firm’s target business model. TECHNGI is a research project at Loughborough University investigating these and other ethical and regulatory challenges of AI adoption. Some important strategy results from this study are presented: an AI map of the insurance customer lifecycle; the data flywheel effect; and a business model typology that integrates AI and business models. The ideas are illustrated with examples, and the managerial implications of the results outlined.

Professor C.P. Holland B.Sc. (Hons.) Ph.D. (Manchester), Fellow of the Institute of Directors Professor Holland has worked at the interface of business and digital technology throughout his career as an academic consultant. He leads on data science at the School of Business and Economics at Loughborough University, and is co-Director of TECHNGI, a novel University – industry partnership to investigate Artificial Intelligence (AI) in next-generation services. Professor Holland has extensive consultancy experience with a wide range of blue-chip organisations in telecommunications, technology, banking, insurance, grocery, and e-commerce. His main research and consultancy interests are digital marketing, Artificial Intelligence strategy, and AI ethics. He has held senior advisory roles in Government and regulatory authorities, including the Competition and Markets Authority (CMA) and the European Insurance and Occupational Pensions Authority (EIOPA).

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