Rafik Salama is a physicist, and computer scientist by education and statistician by training. He has worked for 7 years in consulting delivering financial data integration solutions for banking integration and stock trading solutions. He then moved to academia, and have over 10 years of leading research programs across university of Cambridge and Oxford, where he is currently a visiting scientist. He is a highly cited active researcher in machine learning techniques across finance, medicine, energy, and retail. He has led various data innovation programs across the UK, including the National Health Service (NHS), and Energy Technology Institute (ETI). He recently joined REPL to lead their data science practice, founding data innovation programs across various retailers.