Mamta Saxena

Reimagine Customer Experience : Powered by AI & CDP

Customer Experience has become mainstream, leading to a sea of sameness. To offer great experiences we most change how we deliver them. Unified data is at the heart of creating engaging customer experiences, and as a result a new breed of tools classified as Customer Data Platforms (CDPs) are gaining prominence. CDPs have a layer of intelligence that uses machine learning for predictive models and recommendations to produce more powerful and actionable insights. More and more companies are now choosing AI to improve and hyper personalize the customer experience through accurate and personalized recommendations, efficient and friendly Service, real-time data-supported decision-making, improve product recommendations and round the clock customer support.

Key takeaways: 1) How AI helps marketing realize ‘Business of Experience’ and what are the tech building blocks to achieve it 2) How are CDPs today addressing customer experience problem  3) What should Brands do to reimagine the customer experience

Mamta is working as Managing Director for Accenture Interactive Business in Accenture ATCi (Advanced Technology Centre India). She has 27+ of experience in IT Industry and specializes in Digital transformation programs across Customer Experience, Commerce, Marketing and Content for Global Clients in Retail, Airlines, Travel and Transportation, Quick Service Restaurants, Health and Beauty products, Financial Services, Energy etc. At present, she is the Business Lead for Digital Marketing Studio for Accenture and responsible for Go to Market Strategy, Business Growth, Capability Development, Consulting and Customized Solution Development, Innovation and Delivery. Beside this she is Industry Lead, Inclusion and Diversity lead and Salesforce Customer Experience lead for Interactive Group at ATCi.

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