Rob is Head of Data at the Co-op, with end to end responsibility for every part of the data value chain from governance through engineering to analytics, insights and data science. The Co-op is one of the world's largest consumer co-operatives supporting members, customers and communities. Rob has worked in data and analytics for over 20 years, starting as a research engineer into using data to mine large databases for counter fraud and terrorism. Over the years he has worked at shaping and building data and analytic capabilities in household name organisations in Finance, Telecoms, Utilities, Government and Retail. The big attraction of the Co-op to Rob is that it is an open organisation owned by its members, which raises the bar on data governance and stewardship.