Rein Houthooft

Generating the Best Game Experience through AI

Happy Elements is the producer of one of the largest active mobile games worldwide. Within our AI lab, we aim to optimize the gameplay experience of each player individually at truly massive scale. Towards this goal, we research and develop machine learning algorithms and systems for dynamic game adaptation. This talk elaborates on how we achieve real-time game content personalization by leveraging high volumes of data through deep contextual bandits, as well as our current research projects in applied deep reinforcement learning.

Key Takeaways: Optimizing game design through AI can improve user LTV/retention and enhance player experience.

Rein Houthooft leads Happy Elements AI Team. Originally from Belgium (EU), Rein received his PhD in EECS from Ghent University. Part of his research was conducted as a researcher at OpenAI and at the Berkeley AI Research lab of UC Berkeley, with a focus deep reinforcement learning and generative models. Previously, Rein was involved in the organization of the annual NeurIPS Deep RL Workshop.

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