From leading ad agency M&C Saatchi, Archie Wilkinson's role in Pavegen focuses on leading the experiential arm of the company – Pavegen LIVE.
He works closely with the sales, design, projects and PR teams to deliver powerful brand experiences for a number of global clients such as Sunglass Hut, Coca Cola, Samsung, Adidas and Formula E. His experience planning and delivering high-profile events across the globe stemmed from his time with advertising agency, M&C Saatchi - where he worked with Paddy Power and the House of Peroni.
Enhanced further by his BSc First Class Honours in Marketing and combined with his curious mind, he explores the latest Intel, Innovations and Inspirations in the Pavegen LIVE bi-weekly 3i blog. Archie has won the Innovation Award at a Google Start-Up weekend in 2012 and he was a finalist in the New Entrepreneurs Foundation programme in 2013. Recently, he also showcased the technology at the Event Tech Summit in Las Vegas.
Archie spends his free time playing or watching sport and he is found tweeting about the latest marketing campaigns @ArchieWilkinson.