Dagmara Lacka

Flow.City

Flow.City from Bold Mind uses artificial intelligence to provide a range of solutions in real-time in a hyper-local environment. Flow.City can solve overcrowding at transport hubs and public spaces as well as connect retailers with shoppers in a local vicinity to drive up footfall in quieter periods. It does this by using open and closed data which is extracted then analysed before providing advertising on all local screens to divert shoppers and travellers from busy spots to local retail, dining and entertainment options. It also allows to gain advanced customer insight.

Dagmara passionately exploits new technologies to increase sales and drive growth. At Boldmind she oversees development of sensor-based solutions for Smart Cities focusing on retail malls, airports and city hubs. The flagship product is Flow.city - a first Digital Signage Big Data Solution for Retail - currently piloted at Canary Wharf. In a decade of work across online and offline media in UK and overseas markets, Dagmara has gained extensive expertise in digital brand strategy, product positioning and delivery. She built and delivered digital strategies for start-ups and blue-chip companies with emphasis on running internal and external innovation teams.

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