Connected Devices: Using the Smart Yard to Conserve Water
Every day, various aspects of our lives are becoming easier — and more connected — through the Internet of Things and smart home technology. We are constantly generating data, receiving information, and in real-time communication with our devices and each other – from anywhere, at any time. And this connectedness is only increasing. By 2020, the number of smart home devices will more than double. Connected devices in the smart home will begin to evolve in order to increase efficiency and expand into the smart yard to help decrease water waste. As people look for increased efficiencies and convenience, we’re seeing an important expansion of the smart home into the smart yard. Because of this trend, smart irrigation is becoming one of the biggest untapped opportunities as consumers continue to be impacted by water restrictions and droughts. According to experts at the Environmental Protection Agency, it’s been estimated that as much as 50 percent o f water used for irrigation is wasted due to evaporation, wind, or runoff caused by inefficient irrigation methods and systems. Connected devices will help conserve one of the planet’s greatest resources, not only bettering the environment but also saving users money on their water bill. This speaking session will cover how connected home devices will expand to the smart yard, as well as why water conservation will be the forefront of these opportunities in emerging trends for the home.
Damon oversees all aspects of marketing at Rachio from product marketing to demand generation to channel and partner marketing. Prior to Rachio, he was Director of Marketing at Intel within their New Devices Group. He joined Intel as part of their acquisition of Basis, a leading health wearable brand, where he was the marketing lead since their initial Series A funding. Damon also brings extensive consumer marketing and product management experience with companies such as Starbucks, Method Products and Unilever. Damon holds a Bachelor of Architecture from the University of Southern California and an MBA from Cornell University.