Claudia Perlich currently acts as Chief Scientist at Dstillery and designs, develops, analyzes and optimizes the machine learning that drives digital advertising. An active industry speaker and frequent contributor to academic and industry publications, Claudia was recently named winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award, was selected as member of the Crain’s NY annual 40 Under 40 list, WIRED’s Smart List, and FastCompany’s 100 Most Creative People. She has published over 50 scientific articles, and holds multiple patents in machine learning. Claudia has a PhD in Information Systems from NYU and worked in the Predictive Modeling Group at IBM’s Watson Research Center, concentrating on data analytics and machine learning for real-world applications. She also teaches in the NYU Stern MBA program.