Joachim Horn

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This talk investigates how technology and the Internet of Things will impact innovation. Meet SAM, a disruptive IoT technology kit, with an unrivalled approach to instantly building smart objects, learning electronics, and engineering. SAMs integration of hardware and software empowers the students and creatives of today to become the industry leaders of tomorrow.

Joachim Horn founded SAM Labs in August 2013 while doing design research at the Tokyo Institute of Technology. A Mechanical Engineering graduate of Imperial College London, Joachim was intrigued by the hype surrounding electronics & coding, yet frustrated by the process of making it work in reality. He decided to simplify electronics and coding the same way computers were simplified in the 70s: beyond traditional engineering and into the hands of creatives/designers who want to develop human-centred solutions. Thus, SAM was born.

He began developing SAM alone in Tokyo and Brussels, before heading back to London. Co-founder and Chair of the Imperial College Design Collective, Joachim eventually formed an independent team of engineers, designers, and developers in their twenties from both London Imperial College and the Royal College of Art - bringing together two different elements for the good of human experience. SAM fundamentally changes the way they see and understand technology. SAM revolutionises the way students learn about coding, electronics, and engineering. With SAM they build groundbreaking solutions with new apps, new products, new industrial applications in a market worth $6.3T, and they enjoy every second of it.

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