Girija Narlikar

Creating a Highly Personalized Store Through Instacart Ads

Imagine your favorite neighborhood grocery store, except that it’s arranged especially for you on every visit. Instacart’s Ads platform is powering a marketplace filled with digital stores that can help you locate your favorite products with ease, discover new items to your taste, and inspire you with rich food related content--all without leaving the comfort of your home. Instacart is now available to more than 85% of U.S. households and 90% of Canadian households. Girija will describe machine learning driven products that Instacart Ads is building, with the aim of delighting our customers with personalized product discovery experiences.

Girija Narlikar is a Director of Engineering in Ads at Instacart, the leading online grocery platform in North America. Girija joined Instacart in March 2021, after a 3.5 year stint in Google Ads, where she led teams using Machine Learning to identify sensitive content in text, image and videos, including political or COVID-19 related misinformation. Previously, she worked at Facebook and co-founded an AI-driven start-up in India. Girija holds computer science degrees from IIT Bombay and CMU. Outside of work she enjoys hiking, sports, as well as improvising "healthy" new recipes and ordering esoteric ingredients for them on Instacart!

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