Martin Knell

Use Case | Data & AI at Goodstart • The scientific challenges in our field and why ML/AI has such a big future potential • How we manage the analytics use case: o Expert/Analyst collaboration key to success o Common trip falls: Confirmation bias, sample bias and political interests o Beyond the pilot: Key considerations for production of ML use cases • What we are looking into next


Martin is part of the Executive Leadership Team at Goodstart Early Learning, Australia’s largest childcare provider with 670 centres. His focus is on strategy, business transformation, and the use of data and analytics to improve outcomes for children, family experience and business performance.

Prior to Goodstart, Martin has worked for Virgin Australia, Lufthansa Airlines, and as a Management Consultant for Oliver Wyman. He holds qualifications in Aeronautical Engineering (RWTH Aachen), Management (CDI Paris) and Data Science (Harvard).

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