Jonathan Berlin

How the IoT will Change Retail

In his talk, Jonathan will look at the impact new technology and the Internet of Things is likely to have on the retail sector in the near future. As part of this, he will highlight how customer behavior, rather than the retailers themselves, is driving this change. As recent research from Google shows, customers frequently use their smartphones while in store, yet surprisingly, very few retailers are catering towards this audience by providing a directly engaging digital experience. As a potential solution to this, Jonathan will explore how retailers need to offer customers a ‘blended’ experience that bridges the gap between off and online shopping.

Iconeme is a technology and design company, that last year launched its product, the VMBeacon, in a number of high street stores. Designed specifically for visual merchandising, the VMBeacon enables customers to receive details via their smartphone about the clothes on display on shop mannequins and allows retailers to engage directly with consumers who are shopping in, or passing by, a store. This is the first time that beacon technology has been used in mannequins anywhere in world and has recently launched in selected House of Fraser, Oasis, and Hawes & Curtis stores in the UK, with further partners and outlets soon to be announced.

Established in 2013, Iconeme offers real-world solutions to technical and practical problems. The Iconeme team are entrepreneurs Jonathan Berlin and Adrian Coe, who together have over 50 years’ experience in the retail industry. Jonathan is also Managing Director and Adrian is Creative Director of Universal Display, a leading manufacturer of mannequins and retail display products. At Universal Display, the team already work with a number of top high street retailers, including BHS, Monsoon, Harvey Nichols and Arcadia Group.

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