Sandra Richter

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Soofa: The Smart Park Bench is Social

In 2007, Steve Jobs introduced the iPhone. He kicked off a race of embedding connectivity and sensors into things. The Internet of Everything as Cisco calls it is taking over the city. Busses, bill boards, lamp posts, trash cans - our infrastructure is going online. The goal: gathering data and optimizing for efficiency.

But the smart phone is not just about efficiency - it is about social interactions. What if our smart city devices were social too? Soofa is the beginning of embedding social into the smart city.

Sandra Richter is a marketing scientist focusing on Persuasive Technology in the urban landscape, particularly sustainable mobility. Prior to cofounding Soofa where she currently acts as the CEO, she worked at the MIT Media Lab where she investigated into how persuasion profiling can lead to sustainable urban mobility choices. Next to her research she consulted for Europe’s key energy supplier, Vattenfall. Before earning her Masters in strategic communication from the University of the Arts in Berlin, she worked at KPMG in the International Market Practice. Last year Sandra was selected as one of the “100 Most Creative People in Business” by Fast Company for her work in and around cities.

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