Annie Lien

AV Industry Adviser
Independent

Annie Lien is a veteran Autonomous Driving expert, leader, advisor & public speaker. Annie has 12+ years experience in automotive R&D with a diverse background in technical strategy, business, product, marketing, PR/communications, government-related affairs, customer focus, user experience/human factors. While working on UX and Machine Learning projects at Robert Bosch's Silicon Valley research center Annie also moonlighted on the weekends as Team Leader of Team AnnieWay for DARPA Urban Challenge 2007. Founded by German robotics research professionals and graduate students, Team AnnieWay was an “underdog” team with very little money, manpower, resources and time, and against all odds, successfully qualified as a Finalist for the DARPA race. Thereafter at VW Group’s Silicon Valley innovation lab Annie co-created and led companywide initiatives on North American Product, PR, Legal, and Government activities for Audi Autonomous Driving. In recent years Annie briefly joined a computer vision startup; worked on her own startup; was CBDO & CMO at Perrone Robotics; and advises/consults entrepreneurs, investors, auto OEMs, suppliers, various tech and business entities.

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