Could Should Would
Speculating about the future always comes with the unknown. Who did foresee the fusion of the digital with the material world only a decade ago? How will communication, production, consumption and mobility change in the years to come? How will social media change the way in which we interact and define ourselves? What will happen to our idea of privacy? Many of these questions are directly related to architecture and urban planning, to the design of our homes, workplaces and public spaces. The role of architecture is to offer new technical possibilities to build efficiently and mobilise adequate technological resources. In 2010 we developed a vision for the Audi Urban Future Award that radically rethinks mobility and urban life. And our project "Metropol Parasol" in Seville, Spain, which could only have been developed with state of the art digital technologies and fabrication methods became a landmark for urban space at the beginning of the 21st century. The activations of this central plaza in the center of the historic city exemplyfies the fusion of public space, commercial areas and political statements with the strong interlocking of social media and a new understanding of what public life could be.
Founded in 1996 in Berlin, Germany, J. MAYER H Architects’ studio, focuses on works at the intersection of architecture, communication and new technology. Recent projects include the villa Dupli.Casa near Ludwigsburg, Germany and Metropol Parasol, the redevelopment of the Plaza de la Encarnacion in Sevilla, Spain, the residential building JOH3 in Berlin, Germany; and several public and infrastructural projects in Georgia, for example an airport in Mestia, the border checkpoint in Sarpi and two rest stops along the highway in Gori. From urban planning schemes and buildings to installation work and objects with new materials, the relationship between the human body, technology and nature form the background for a new production of space. Jürgen Mayer H. is the founder and principal of this cross-disciplinary studio. He studied at Stuttgart University, The Cooper Union and Princeton University. His work has been published and exhibited worldwide and is part of numerous collections including MoMA New York and SF MoMA.