Jordi Torras

CEO & Founder

Getting Personal - Building Chatbots with Personality to Connect with Customers

Today, we have robots that assemble cars, make candy bars, defuse bombs, and myriad other things. They dispense our drinks, facilitate our paycheck deposits, and find the movies we want to watch with a touch of a screen. Our robots do all kinds of amazing things, but they do it all with virtually no personality. Building a chatbot with the ability to be conversational with emotion is crucial to getting people to gain trust in the technology. There are plenty of tools and resources available to rapidly create and launch chatbots with the personality your customers want and your business needs.

Jordi Torras is the CEO and Founder of Inbenta, a company that specializes in Natural Language Processing, semantic search and chatbots to improve the customer experience. Jordi started his entrepreneurial career in 1997 with his brother. Together they founded SBD in Barcelona, a professional services firm who had over 200 consultants by 2004 and was acquired by the French firm Alten Technologies. Jordi then founded Inbenta in 2005 to help companies improve online relationships with their customers. Today, Inbenta's patented technology helps to greatly reduce incoming customer service emails and calls to call centers for industry-leading companies including Ticketmaster, CA Technologies and Groupon.

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