Magda is an engineer and computer scientist from trade. Over recent years, she has become a technology leader specialising in data and AI driven change in media. She managed multi-million investments in technology delivering digital change in large scale newsrooms (>100) across public and private sectors. She managed global data teams in the USA, Ireland and currently UK (previously to BBC, in The Telegraph and Channel 4). Magda also represents industry in public debate about adoption of AI as a member of data science committee of the Royal Statistical Society.